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Are Your Instagram Posts Engaging?

October 9, 2018 by OSYB Staff

QuickSprout shares that Instagram has more than a billion users.  Your presence is needed on Instagram and you should be utilizing Instagram ads.  It’s not enough to have a profile, you need to be active on Instagram, 500 million users are actively daily.  The US demographics reveal that almost 60% of users are under the age of 30.

So how can you use Instagram to bolster your brand presence?  Start with assiduously knowing the success of your engagement metrics:

  • likes
  • comments
  • views
  • interactions
  • clicks

Once you have an understanding of your metrics, here are some of the 13 tips to help improve your engagement:

  1. Use hashtags – “Posts with only one hashtag receive 12.6% greater engagement than posts without hashtags.”
  2. Promote your Instagram posts in all ways that you communicate with the public, i.e., emails, website, blogs, other media platforms, etc.
  3. Share videos – “Videos on Instagram typically get more than double the number of comments compared to photos.
  4. Post pictures of faces – “Photos with faces receive 38% more likes than photos without faces.”
  5. Tag your location – Research shows that posts with tagged locations have 79% higher engagement rates.

Instagram is a great marketing tool to attract consumers to your product or service.  You need to understand how you can best use Instagram to engage users which can lead to maximizing your brand exposure and ultimately increase your client base.


For detailed information:  13 Ways to Improve Your Engagement Rates on Your Instagram Posts

Image Credit:  Deposit Photos

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