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Are You Putting Instagram Ads to Work for You?

October 4, 2018 by OSYB Staff

Are you utilizing Instagram ads to reach your current and potential clients?  If not, here’s why you should be:

  • more than 70% of businesses use Instagram
  • 70% of hashtags are branded
  • if you are not using Instagram, your competitors probably are
  • 80% of Instagram accounts follow at least one business profile

Here’s one main reason why you should be using Instagram ads, if people want your goods and services and don’t follow your profile, they won’t know about you.  QuickSprouts shares a guide to use Instagram ads to draw in more followers who can convert into customers (Instagram is owned by Facebook, so if you already use Facebook ads, this will be a simpler task.) To set up your Instagram ads:

  1.   Determine your marketing objective
  2.   Identify your target audience
  3.   Set a budget
  4.   Choose the types of ads you want to run
  5.   Use a clear CTA (call to action)
  6.   Showcase your top benefits
  7.   Create a landing page that drives conversions
  8.   Highlight your uniqueness

It is not enough to have a free and active Instagram account.  Using Instagram ads can draw in more followers who can convert in to active and engaged consumers.

For More Information:  How to Become Profitable with Instagram Ads

Image Credit:  Deposit Photos

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