OSYB Blog: Number Crunch!
News and Views from OutSource Your Books, LLC
Is Your Marketing Modernized?
January 23, 2018 by OSYB Staff
Accounting Today shares some interesting insights as to why increasing your client base needs to be fortified with a solid digital marketing platform. “For example, one study showed that tactics like sponsoring an event were responsible for less than 1 percent of referrals, while social relationships drove about 21.8 percent of referrals. By contrast, visible […]
Starting a New Business? Have You Reached Out to an Accountant?
January 18, 2018 by Ed Becker
You have a great idea for a small business and almost everyone you have talked to thinks that your idea is unique and that customers will be lining outside your door. Well, that’s terrific – congratulations! Having a good product/service is a great first step. One person that enthused small business owners may forget to […]
Are Your Client Communications at Par with Current Technology?
January 16, 2018 by Ed Becker
News is old news almost before you have to time to discover and decimate the information, so you do not want to be behind in keeping up with client communications. Accountex Report shares 6 ways for you to enhance your communication with your clients using the latest technology, as of December 2017: Your meeting scheduler […]
Is Your Mobile Friendly Site Enhancing Your Sales Revenue?
January 11, 2018 by OSYB Staff
QuickSprouts shares some interesting data on mobile users: In the last six months, over 60% of smartphone users purchased something online with their mobile devices. 80% of consumers use their mobile devices while shopping at physical store locations. Consumers are using their phones to comparison shop, research store locations, and check product reviews. If your website […]
Accountants, Are You Advising Your Clients About Cybersecurity?
January 9, 2018 by OSYB Staff
Most everyone has heard about all the big businesses being hacked this year, and alarmingly, these invasive hacks occur on a regular basis. Yet, only 39% of organizations seem to consider cybersecurity a top priority. ” Fifty percent solidly place the topic in the “moderate concerns” pile, and the rest aren’t that concerned, according to […]
Prudent Tips to Increase Your Customer Base
January 4, 2018 by Ed Becker
Neil Patel, of Quicksprout shares some cost effective ways to increase your customer base without breaking the bank. One of the first items, he asks you to think about is your customer acquisition cost, which is your sales and marketing cost divided by the # of new customers. For a more in-depth formula, add all […]
Outside the Box Suggestions to Stay Sane in the Busy Season
January 2, 2018 by OSYB Staff
Happy 2018!! For some people, January is time to take a deep breath as the holiday festivities slowly peter down to an after glow, and an adventitious time to ponder on plans to meet goals and expectations for a new year. But for others, it’s a running start right into the fray of the busy […]
Consider These 7 Suggestions Before December 31 for your 2017 Tax Filing
December 28, 2017 by OSYB Staff
Don’t Mess With Taxes has 7 important items you should consider acting upon before December 31st in consideration of the new 2018 tax laws: Prepay your property taxes Double up donations Make medical moves Bunch other deductible expenses Recharacterize your Roth Don’t take out that home equity loan Don’t get married As always, discuss these […]
