Branding 101 for Small Businesses

December 3, 2019 by OSYB Staff

TechPluto shares some smart tips for small businesses to create personalized branding:

1. Perform thorough research

• find out all about  your potential customers and understand how and why they spend their money
• know everything you can about your competition
• research on-line and talk with as many people as you can to gather data

2.  Choose a good name

• it should be memorable
• it should be short
• test it out

3.  Create a slogan

• witty would be good
• make it engaging
• test it out

4.  Choose a look

• it should be applicable with all types of formats
• pick a color scheme using no more than 3 colors
• make it memorable

5.  Pick a logo

• logos are as important as your brand name
• your logo should represent your brand and image
• should look great on all formats

6.  Create a website

• secure the domain name as soon as you have your brand name
• hire a website professional, if you can
• ensure you have really good SEO, so potential clients can find you easily

7. Use social media

• connect regularly through social media
• harness and use multiple social media sites
• edit your posts to reflect your branding

8. Stay current

• stay fresh
• monitor your messaging
• consistently stay invested in your branding

***

For full article:  8 Ways Small Businesses Can Create Their New Brand

Image Credit:  Deposit Photos