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Branding 101 for Small Businesses

December 3, 2019 by OSYB Staff

TechPluto shares some smart tips for small businesses to create personalized branding:

  1. Perform thorough research
  • find out all about  your potential customers and understand how and why they spend their money
  • know everything you can about your competition
  • research on-line and talk with as many people as you can to gather data

2.  Choose a good name

  • it should be memorable
  • it should be short
  • test it out

3.  Create a slogan

  • witty would be good
  • make it engaging
  • test it out

4.  Choose a look

  • it should be applicable with all types of formats
  • pick a color scheme using no more than 3 colors
  • make it memorable

5.  Pick a logo

  • logos are as important as your brand name
  • your logo should represent your brand and image
  • should look great on all formats

6.  Create a website

  • secure the domain name as soon as you have your brand name
  • hire a website professional, if you can
  • ensure you have really good SEO, so potential clients can find you easily

7. Use social media

  • connect regularly through social media
  • harness and use multiple social media sites
  • edit your posts to reflect your branding

8. Stay current

  • stay fresh
  • monitor your messaging
  • consistently stay invested in your branding


For full article:  8 Ways Small Businesses Can Create Their New Brand

Image Credit:  Deposit Photos