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Accountant Consider Rebranding Thyself

November 13, 2017 by OSYB Staff

It appears that accountants should consider rebranding themselves as a hiring trend shows that small businesses do not include accountants in their top ten positions to recruit.  Here are the current 5 top finance jobs in demand by small businesses:

  1. Business Analyst
  2. Business Development Manager
  3. Data Analyst
  4. Estimator
  5. Audit Manager

Unfortunately, accountants are facing archaic perceptions of their profession   “The notion of an accountant as being a reactionary backwards-looking bean counter, which has always been somewhat outdated, is actually much more outdated right now, but is held just as solidly in the minds of both job seekers and clients, so I think it’s become more of a problem than ever before,” said Bhansali, vice president of marketing at AccountantsWorld, a provider of cloud-based accounting software.

Here some ways that you can show your clients the range of services that you can provide:

  • Be very visible and vocal with all the services that you can provide
  • Highlight your spectrum of services on your website and use social media to communicate to new and old clients
  • Take time to reiterate during regular client meetings the services you can provide

Find out from Accounting Today on how to build your sustainable value and more:  Accountants need a better brand to win more attention from small businesses