Public Relations Approaches for A Small Business

Here are 4 tips for the small business owner who may not have the resources (time or money) to engage a PR firm.  Public relations can be very expensive, but as outlined in the Intuit post linked to below, there are some simple steps you can implement.  Intuit recommends:

1. Contribute to trade publications.
2. Pitch trend stories to mainstream media.
3. Make a swap for services.
4. Think “local.”

To find out how it’s done, read the full post over at Intuit’s small business  blog: 4 Free, Easy PR Tactics for Your Small Business