I am a licensed CPA in both New York and Massachusetts, and a member of the American Institute of Certified Public Accountants.
Public Relations Approaches for A Small Business
Here are 4 tips for the small business owner who may not have the resources (time or money) to engage a PR firm. Public relations can be very expensive, but as outlined in the Intuit post linked to below, there are some simple steps you can implement. Intuit recommends:
- Contribute to trade publications.
- Pitch trend stories to mainstream media.
- Make a swap for services.
- Think “local.”
To find out how it’s done, read the full post over at Intuit’s small business blog: 4 Free, Easy PR Tactics for Your Small Business