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OSYB Blog: Number Crunch!

News and Views from OutSource Your Books, LLC

Do Emotions Play a Role in Marketing?

May 16, 2019 by OSYB Staff

QuickSprout shares a lot about the impact of emotions on personal purchasing decisions. Here are some shopping habits that they mention from a Psychology Today report: MRI neuro-imagery shows that when evaluating brands, consumers primarily use emotions (personal feelings and experiences) rather than information (brand attributes, features, objective facts). Advertising research reveals that emotional responses […]