Need an Email List on your Blog?

July 4, 2019 by OSYB Staff

QuickSprout shares that, “Publishing blogs on a regular basis boosts your site traffic, adds SEO value, generates leads, helps you build backlinks, and increases your internal linking opportunities. Blogging gives your website visitors a reason to keep coming back to your site and stay on your pages for longer periods of time.”

If you have a blog, that’s a great start in the right direction. To maximize the capabilities of your blog, you need to utilize your blog to generate leads. Why should you do it?

• Email marketing yields a massive ROI.
• Studies show that marketers average a $44 return for every $1 they spend on email campaigns.
• People on your email subscriber list will spend more money than your other customers.
• According to Statista, there will be roughly 5.6 billion active email accounts worldwide by the end of 2019.
• In the United States, 91% of all Internet users have an email account.

So now that you know why, here are some items to get started on?

• Find an email marketing service that will provide you with important data for analysis.
• Add an opt-in form on your website for customers to sign-up for your emails
• Add a creative meaningful incentive to your prospective customers that will entice them to opt-in
• Use a sticky bar instead of using the sidebar or an opt-in form. A sticky bar is in the same spot at the top of every blog page.

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For detailed information: How to Build an Email List on Your Blog

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