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Is Your Marketing Email Being Tagged as Spam?

August 21, 2018 by OSYB Staff

Most organizations use email to correspond with their current clients and to connect with potential clients.   If you do use promotional emails you are not alone, email marketing spending in the United States would grow from 2.07 billion U.S. dollars in 2014 to 3.07 billion U.S. dollars in 2019. (Statista)

So spending marketing dollars on marketing email strategies puts you in the right arena.  However, Neil Patel of QuickSprout points out that your email needs to be polished to get in to your target’s inbox and not be tagged as spam, otherwise all that effort will have missed the mark.

Here are some of  Neil’s suggestions to match your email efforts with success:

  1. Don’t purchase subscriber lists and send marketing emails to random email addresses
  2. Grow your own subscriber list by offering sign-up lists on every page of your website in the same location on each page
  3. Check your spam risk – balance images and text, don’t use words like free, promo, buy, and use reliable tools that test your email’s risk for being marked as spam
  4. Be mindful of the frequency of your emails
  5. Use a clearly defined and consistent “from” field address
  6. Write strong succint subject lines
  7. Be creative with your subject lines but never be deceptive

Try these suggestions and see if it brings on a higher conversion rate.

Read more:  How to Write Marketing Emails That Don’t Get Marked as Spam

Image Credit:  Deposit Photos

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