Is Your Content Engaging?
July 19, 2018 by OSYB Staff
Do you know what you want your audience to do when they consume your content? Does your content match your purpose and meet the goal of your marketing strategy? Neil Patel, Quick Spout, shares some things you need to think about as you put together engaging content.
First of all, know the results you are looking for:
- increase in traffic
- clicks
- opt-ins
- conversions
- sales
- comments
- likes
- mentions
Here are Neil’s 9 tips for stronger content and engagement:
- Be original – create your own voice and spin
- Produce actionable content
- Publish accurate information
- Tell a story
- Make your audience think – work on being thought provoking
- Use visuals
- Master your headlines – make your headlines interesting to click on
- Hook readers with your intro – write blog intros that draw readers into the whole content
- Mix up your content
Try Neil’s tip and see if engagement on your site improves.
Read more: 9 Tips to Create Highly Engaging Content
Image Credit: Deposit Photos
Category: Small Business
