Email Marketing Should Be in Your Business Plan

February 26, 2019 by OSYB Staff

Feeling a winter slump in your business?  Or just interested in keeping the flow of your business on a steady incline.  Make sure that your email marketing is up to snuff and more.  Intuit QuickBooks shares solid reasons as to why email marketing is an important tool to continue to use.  Here are some points to consider:

1.   It is an inexpensive tool that has a high return. Business.com says that for every $1 spent on email marketing, the return on investment is $44.
2.   It can be personalized to meet your clients needs and represent you in the best way.
3.   It is easily measurable as email marketing platforms have analytics that allow you to see open rates, click-throughs, and possibly the ability to track customers from click to purchase.
4.  It is simple because most email marketing platforms often offer templates and recommendations for content.
5.   If your call to action is strong, you will get a response and it reaches all the devices that your customer uses to access their inbox.
6.   It builds a relationship between you and your client and furthermore can expand your customer base as your emails can be forwarded.
7.   Strong email content can drive more traffic to your website.
8.   Even the largest of brands, use email marketing, so put yourself in with the big players.

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For more details:  20 Reasons Email Marketing is Important for Small Business Owners

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