Do You Understand Content Marketing?

April 25, 2019 by OSYB Staff

QuickSprout shares some concepts about content marketing:

• it is a process that uses high-quality content to engage and grow your customer base
• it is an investment
• it is a component of a larger marketing framework
• it requires strategic insight
• it targets users across the entire conversion funnel
• it should be held accountable to a standard set of success metrics

“Content marketing is the art of creating and distributing relevant and valuable content to attract, acquire, and engage a target audience — with the objective of driving profitable customer action.”

The driving force of content marketing is to create a strong awareness of the brand and cementing a leadership role in your area of expertise. The goal is to build a relationship with existing customers and prospects and sales will become a natural byproduct.

What kind of content should you share:

• blogs
• videos
• content portals and microsites
• e-books
• info graphics
• on-line classes
• webinars

One good tip is to not only create strong content but to gather leads whenever and wherever you can. If you have a blog, make sure to have a spot to sign-up to be on your email list. Inform your email list when you post a new blog that will be of interest to them. Always seek new ways to gather attention about your brand.

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For detailed information and examples: Build Audience Connections with Content Marketing

Image Credit: Deposit Photos