Do Emotions Play a Role in Marketing?
May 16, 2019 by OSYB Staff

QuickSprout shares a lot about the impact of emotions on personal purchasing decisions. Here are some shopping habits that they mention from a Psychology Today report:
- MRI neuro-imagery shows that when evaluating brands, consumers primarily use emotions (personal feelings and experiences) rather than information (brand attributes, features, objective facts).
- Advertising research reveals that emotional responses to an ad
has a greater influence on a consumer’s intent to buy than the ad’s content.
Now that you know this, how will a marketing plan meet the emotional needs of consumers?
- Keep positivity front and center in your messaging and focus on building long-term relationships
- Engage the senses by employing powerful visual communication
- Mindfully create a
likeable /loveable/enjoyable brand personality - Be creative but work hard on avoiding to be “cheesy”
- Think viral campaign and also think of
impact
Remember emotions can volley both ways. Always be respectful, create healthy discussion, be honest and connect.
For thorough details and examples: The Power Of Emotional Marketing
Image Credit: Deposit Photos
Category: Small Business
Tags: emotional marketing, marketing