Customize Your Customers’ Experience With You

March 14, 2019 by OSYB Staff

Neil Patel of QuickSprout shares that ” 96% of marketers agree that their efforts to personalize their customers’ experience advance their relationships with customers”.  However, may companies do not get personalization right.  Some suggestions on how to improve your customized experience from QuickSprout include:

1.   Simplify the profile creating process to encourage more customers to generate one – ask only for data that will enhance the checkout experience.   Customer profiles allow you to track customers’ spending habits and assist your customers’ to find what they are looking for.
2. Group your email subscribers by sorting them by their commonalities.  This helps to ensure that subscribers receive emails that are relevant to them.  This method increases your open and click rates, lowers bounces and decreases your unsubscribers.
3.   Encourage storing information for future purchases to minimize time spent on the checkout process.
4.   Establish a customer loyalty program as these programs help retain customers, increase referrals and spending.
5.  Find ways to include your customers in the customization process.  Ask them questions so that you can learn more about them.

For more details and examples:  How to Increase Sales by Personalizing the Customer Experience

Image Credit:  Deposit Photos