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Interested in Increasing Conversions?

June 26, 2018 by OSYB Staff

Sales are what drives a business’s  success, without high conversion rates your business is at risk.  Monitoring and working on your conversion rates should be a staple of doing business.  So what happens when you see a decline in sales or even a leveling off?  Neil Patel, QuickSprouts, suggests 11 ways for you to improve the conversion rates on your e-commerce site:

  1.   Simplify your website
  2.   Don’t scrimp on your images
  3.   Product descriptions should be detailed and crisp
  4.   Utilize quality videos demonstrating your product strengths
  5.   Offer varied customer service options operating at maximum hours, preferably 24/7
  6.   Be upfront with all your fees
  7.   Reach out to customers when shopping carts are abandoned
  8.  Make sure all your contact information is easily accessible
  9.  Roll out sales, discounts and special promotions regularly
  10. Offer as many payment options as possible
  11. If you use cookies, recommend products based on your customer’s last shopping experience

Every business can always benefit from a regular review of marketing and sales procedures.  Try a combination or all of these suggestions to improve your conversions.

For more information:  11 Ways to Increase Conversions for Your E-commerce Store

Image Credit:  Deposit Photos

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