How to Create a Go-to-Market Strategy for a New Product

November 23, 2015 by OSYB Staff

While it’s essential to have a go-to-market strategy when launching a product, a company needs to consider the constituent elements of its strategy all throughout the product life cycle. Good go-to-market strategies offer numerous benefits for businesses of all sizes. They shorten time to market, help companies grow, develop and minimizing costs.