A Guide to Personal Branding

June 23, 2017 by OSYB Staff

Neil Patel of Quicksprout shares the importance of personal branding and how it can help you to steer your business to success.  Building a personal brand is not about being the loudest carnival barker or inflating your ego, it’s about the process of creating a prescribed image in others of you or your service/product.  The stronger your personal brand, the more business opportunities can come your way.  Here are a few things to think about when working on personal branding:

• Create a personal brand vision
• Define your target audience
• How to get free press coverage
• Be yourself

For more detailed reading:  The Complete Guide to Building Your Personal Brand