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Don’t Ignore Baby Boomers

May 4, 2017 by OSYB Staff

Baby boomers may have been surpassed in numbers by the millennials but don’t forget that the baby boomers are tech savvy, hip, and most importantly have the cash reserves to spend. If you have a product or service that is of interest to people between the ages of 53 and 71, you need to spend more marketing dollars on this group. See what Quicksprout has to say:  Forget Millennials. 7 Reasons Why Baby Boomers Are the Ideal Target Market

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