Does URL Structure Even Matter? A Data Driven Answer

May 1, 2015 by OSYB Staff

We analyzed the top 100 results for 1,000 keywords in various industries. Can you guess what percentage of high-ranking URLs contain extraneous characters? It’s not even 1%. In fact, it’s only .194%, which is roughly a fifth of a percent. This goes to show that you shouldn’t use extraneous characters in your URL. Read more.