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Can Your Website’s Color Palette Improve Your Sales ?

December 21, 2017 by OSYB Staff

Neil Patel of Quicksprout shares that marketing and consumer psychology go hand-in-hand,  and one of the more important psychological factors to keep in the forefront is color.  Neil suggests that you must choose color wisely when considering:

  • your logo design
  • your website design
  • your mobile application
  • your call-to action buttin
  • your email
  • your marketing campaign

Neil says that, “Changing a website’s colors can help you increase sales for your business.”    Color studies share that the color blue is favored by both men and women.   Ten of the most popular brands that we all recognize have some shade of blue in them such as IBM, Google, Samsung, etc.  Blue on the color wheel symbolizes security, trust, dependability, spirituality and calmness.

Green, on the other hard, is associated of course with the word, “Go”.  Green also signifies life, nature, wealth, harmony, freshness, the environment and something new.  Every color signals a different message, make sure you know the color message that you are sending.  Most importantly, know your market, as colors can be associated with contradictory messages in different parts of the world.  For example, in South America green is associated with death, but in Japan represents life.

To find out what orange, black, red, pink and yellow tell your client about you and your product,  Read more:  How Different Color Schemes Can Impact Sales on Your Website

Image Credit:  Deposit Photos


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