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Is Your Social Media Marketing Effective?

September 13, 2018 by OSYB Staff

So, you know you have an established client base, but this does not preclude you from requiring a strong social media presence.  Effective social media marketing will help you to acquire new clients and increase your profit margins.  If you wait too long, other businesses may surpass you with their connections to potential clients.  Check out some of QuickSprout’s Neil Patel’s tips for anyone considering jumping into social media or those who find that their social media presence is not working for them:

  • Define your marketing goals for social media such as building brand awareness, engaging customers, generating leads, etc.
  • Establish your presence on multiple social media platforms like Facebook, Instagram, YouTube, Twitter, LinkedIn, and Snapchat.
  • Post daily to keep your business visible and don’t forget to respond promptly to your customers
  • Give customers a reason to follow you such as interest in your products/services, your content is entertaining, someone they know follows you, you offered an incentive, etc.
  • Form relationships with social influencers.

Don’t get outdated, stay relevant in today’s world.

For detailed information:  How to Effectively Market Your Small Business on Social Media

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