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Do You Survey and Interview Your Customers?

March 22, 2018 by OSYB Staff

Understanding and knowing what your customers want and need is essential for the stability and growth of your business.  As a business, your goals include bringing in more customers, maintaining the level of satisfaction in the customers you  already have, and getting them to continue to keep buying or using your services/products.  An important question is:  Are you talking to your customers and more importantly are you listening to them?

Neil Patel of QuickSprout shares, “Asking your customers for feedback directly can allow you to make the necessary adjustments to accommodate their requests.  As a result, you can make more money.  Surveys and interviews are the best tools to help you get accurate comments, concerns, praise, or criticism.”

Neil shares a step by step process on creating a survey and recommendations on how to conduct valuable customer interviews.  Knowing exactly what your customers want will definitely generate more business for you.  Using surveys and interviews directed at your customer base will help you to know exactly what your customers want and also what they are not happy with.    Knowing this give you the opportunity to continue what you do best and to make changes where necessary.

Your surveys and interviews should be designed to meet one particular objective that fits in with your company’s goals.  Surveys and interviews show your customers that you care about them and value their input.  Provide incentives to get them to participate in your surveys and interviews.  Now that you know more about surveys and interviews, try one out.

For more detailed information and graphs and how to’s:  How to Use Surveys and Interviews to Generate More Money for Your Business

Image Credit:  Deposit Photos

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