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Is Your Checkout Process Enhancing Your Conversions?

March 6, 2018 by OSYB Staff

Many factors contribute to a successful business and driving traffic to your website is but one of them.  Once there, a simple easy to maneveur website is key.  However, even with a great service or product, a potent marketing plan, and traffic on your website, conversion statistics show that 69% of carts are abandoned.  So what can you do to maximize the traffic on your site and improve your conversion rates?

Neil Patel of QuickSprouts shares some interesting factors that you should familiarize yourself with or implement:

  • Know your shopping card abandonment rates
  • Eliminate unnecessary steps in your check out process
  • Encourage customer profiles
  • Highlight your top benefits such as free shipping or free returns
  • Maximize the use of images
  • Simplify your website design for crispness and maneveurability
  • Offer a variety of payment options such as PayPal, Venmo, Apple Pay as well as traditional credit cards
  • Make sure your site is mobile friendly

These suggestions are relatively simple to initiate.  Try them out and see whether your conversion rates improve.

For detailed information:  How to Get More Converisons by Optimizing Your Checkout Process

Image Credit:  Deposit Photos