6 Shining Examples of 21st Century Guerrilla Marketing

April 17, 2015 by OSYB Staff

“Guerilla marketing” was referring to low-cost, high-value marketing techniques usable by small businesses looking for big profits. Since then, the term has expanded to also include impactful, creative campaigns at any price point, and everybody from corner shops to international brands is getting in on the act. Read more.